Check your notifications icon, which highlights posts by people whom LinkedIn has selected for you to hear from. She suggests checking your messages icon daily, because some people are using LinkedIn rather than e-mail to connect. Use logos, particularly if you play a prominent role in the organization. Share something that helps people know you,” she writes. “Your About section should be about you – not about what you go, but who you are. Headlines and sections should be filled out by you – to the margins, of course – rather than left to the LinkedIn default version. She stresses that the portrait of you should be up-to-date, not taken 10 years ago – the best version of you now. Grow those connections into friends, creating a true network of people whose expertise you trust and in turn trust you.ĭon’t play small on LinkedIn. But once you have reached that threshold, she urges you to focus on nurturing those relationships rather than focusing on finding more. The search algorithm works better when you have more than 500 connections. “The search algorithm benefits people who are connected in some way on LinkedIn with the person searching (this correlates with having a large LinkedIn network) and people who have used the keyword being searched for many, many times,” she notes in another blog post.īut beware: Another misconception she warns against is that your strategy should be to get thousands of connections. But if you want to rank high in searches for the services you or your company provide, write to the margins.

Each job in the Experience section can contain 2,000 characters of description. The About section has been allowing 2,600 characters. But she argues you need to write to the margins – use every available word. It’s common to keep our LinkedIn profile small – modesty is a virtue, right? In fact, we keep all the sections where information is invited brief.

One of the primary determinants of whether you appear on page one of the results of someone’s search is the number of times the keyword being searched for appears in your profile.” “This is because LinkedIn is a search engine in search of keywords. “But on LinkedIn, less is not more,” she writes on C-Suite Network.

Linkedin search